For the nearly 50 years that Chroma has been trading, doing the right thing as a Company in regards to environmental care, has always been a priority. Given that we are a medium sized, privately owned entity, introducing new processes to look after both our customers and our planet isn’t that challenging for us……why? Because not only do we want to do it, but being a medium sized company comes with flexibility to push through new thoughts and ideas quickly and in an effective manner. This is reflected in our pursuit of packaging that is not only recyclable but already contains recycled materials.
Take the plastic tubes we use to package our paint – we are most endeared to “Margorie” containing 30% to 90% recycled polyethylene and she is made right here in Australia!
Read more about Margorie here – https://www.impacttubes.com/sustainability/margorie
We also have a relationship with our supplier at Impact International to reuse the packaging that the empty tubes arrive in at our site. The buzz term for this is “Closed Loop Collaboration” and we love it!
Reviewing packaging and processes like this is something that we, as a manufacturer, are obligated to do not only as a responsibility to our customers but also the environment.
We are also aware that, as many of our customers are Artist’s, that they are commonly concerned about the environment and the impact we, as humans are having on planet earth.
Currently we have a number of packaging items under review and will continue to review and re-review products old and new as technology is always presenting new pathways for reform. Going forward, you might notice changes or you might not, as we’ve always had things like environmental awareness on the agenda and that has been reflected in the materials we use. Rest assured that we are continuously aggressive in reviewing what we do and how we do it here at Chroma.
Sincerely,
Jim Cobb (Paintmaker)
& the Chroma Team
Reading Time: 6 minutes In this easy to follow project you will learn how to paint like Monet, mixing colors… Read more
Reading Time: 4 minutes Atelier Pouring Medium is designed to keep your colors vibrant, lightfast and true in your artwork.… Read more
Reading Time: 3 minutes Anyone who is interested in our new Atelier “Viscosity Ladder” mediums and would like to understand… Read more
Reading Time: 3 minutes Learn how to clean your brushes using Chroma Incredible Brush Cleaner. Read more
Reading Time: 4 minutes Plein air painting first became popular in the 1880s with the Impressionists. The fact that paint… Read more
Reading Time: 5 minutes Learn how to paint an impressive Fauve ink artwork using Atelier Artists' Pigmented Inks. Read more