Chroma is a quality fine art, decorative and educational paint manufacturer with a difference.
Our paints are created by an artist for artists. We like to think of ourselves as paint making pioneers. We explore and innovate to create formulas that suit the varying requirements of the artist.
Since 1965 Jim Cobb, paint maker, artist and owner of Chroma, has produced not only world class paints, but paints that add something a little extra. A stroke of innovation!
The company Chroma is privately owned and has been making these specialized paints for all sectors of the education and artist paint market. Artists’ paints use applied chemistry. They need to keep pace with technical developments, but the industrial technology used has to be adapted to suit the needs of artists. It is attention to the consistency and the manipulation of artists’ paint which characterizes everything that Chroma does.
If you are painting a landscape, knowing how to mix greens is essential. But with all the pre-mixed greens, blues… Read more
The Atelier paint is a wonderful substitution for printing ink – once it is dry, it remains stable and does… Read more
Reading Time: 3 minutesThe lightfastness or permanence of a pigment is its resistance to change on exposure to light. This… Read more
Reading Time: 3 minutesAnyone who is interested in our new Atelier “Viscosity Ladder” mediums and would like to understand them… Read more
Beginning a sketchbook habit can be challenging but it is very rewarding. A sketchbook is a place to explore, to… Read more
Reading Time: 3 minutes How to clean your brushes using Chroma Incredible Brush Cleaner. Read more
Reading Time: 4 minutes Plein air painting first became popular in the 1880s with the Impressionists. The fact that paint… Read more